Product Discovery in Mobile App Development

Many business founders and product managers concentrate so much on developing unique and complex features to impress end-users and drive engagement, that they lose sight of something even more important.

Sure, with rock-solid project management, any new functionalities can be implemented and delivered, but do clients actually require or desire them?

Sometimes new products – or new features added to existing items – aren’t necessarily aligned with product goals. When you begin developing new solutions, this prospect can be terrifying as an entrepreneur. But there is a solution:

What you really need at this point is a product discovery phase.